ProducePay Adds to Financial Leadership Team

Jan 29, 2025

Produce Pay Appoints Diana Simeonova as Senior Vice President, Global Corporate Controller

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ProducePay, the agtech company transforming the global agricultural industry into a more predictable, connected and sustainable supply chain, announced the appointment of Diana Simeonova as Senior Vice President, Global Corporate Controller.

ProducePay also announced the appointment of Nathan Gilliland as Chief Financial Officer and Yuin Choe as Senior Vice President of Treasury. These strategic additions bring decades of leadership and expertise to ProducePay as the company continues to expand technology services on its platform and grow its sourcing programs for growers, marketers, and retailers across the entire global fresh produce supply chain.

Simeonova brings nearly two decades of extensive experience in global corporate controllership and financial operations, with a focus on technology, SaaS, and manufacturing sectors. Before joining ProducePay, she held various financial leadership positions where she played a key role in overseeing financial operations, building high-performing accounting teams, and implementing industry-leading financial practices and systems to scale businesses and drive growth, including facilitating successful exits. Her leadership and financial expertise will be critical in strengthening ProducePay’s financial infrastructure.

View the full announcement here.

 


Executive Search Partnership: ProducePay

 

Partner Michael Lynch is proud to have partnered with ProducePay on this Senior Vice President, Global Corporate Controller appointment. Learn more about ON Partners by downloading our recent 2024 Private Equity Talent Trends Report, which unveils the five key themes reshaping executive talent strategies in private equity and our recent Variance Report, which explores four executive hiring trends of 2023.

Founded by Pablo Borquez Schwarzbeck, a fourth-generation farmer, ProducePay is eliminating the economic and food waste caused by the volatile, opaque and fragmented nature of today’s global fresh supply chain. The AgTech company’s platform is giving growers and buyers greater control of their business by providing unprecedented access to each other, capital, trading, insights and greater supply chain visibility. Consumers receive fresher produce more efficiently, knowing it is grown and delivered in responsible ways. This transformational approach is unlocking economic value and creating a more sustainable global fresh produce industry. To learn more about ProducePay, please visit ProducePay.com.

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