Traeger Appoints New Executive Vice President of Engineering

May 22, 2023

Traeger Announces Brendan Welch as EVP of Engineering

SALT LAKE CITY–Traeger, Inc. (“Traeger”) (NYSE: COOK), creator and category leader of the wood pellet grill, recently announced the hiring of Brendan Welch as EVP of Engineering. In this role, he will serve as the leader of product development and technical execution for Traeger.

“We are very excited to add Brendan to the leadership team,” said Traeger CEO Jeremy Andrus. “His extensive focus on consumer product experience, technical excellence, and his ability to bring industry-leading products to market, make him uniquely qualified to introduce a new level of product development execution to Traeger. Innovation is at the core of our company, and we are confident that Brendan will be a key driver in Traeger’s mission to bring people together to create a more flavorful world.”

“I’m incredibly excited to join Traeger and to help the company achieve its next phase of growth and maturity. Traeger has built an incredible brand and I very much look forward to bringing more people together through these innovative products,” said Mr. Welch.

Mr. Welch joins Traeger with over 20 years of consumer product experience helping to bring innovative products to market at premium brands like Sonos and Bose. Traeger will benefit greatly from his breadth of technical experience and his focus on world class product development execution.

View the full press released published recently by Traeger.

Executive Search Partnership: Traeger Grills


ON Partners partners Bryan Buck and Heidi Hoffman are proud to have partnered with Traeger Grills on this Chief Product Officer executive search. Review more of our executive search placements in our Executive Talent Report. Additionally, ON Partners and Traeger Grills have collaborated on the SVP Global Supply Chain Sourcing & Manufacturing placement.

Traeger Grills, headquartered in Salt Lake City, is the creator and category leader of the wood pellet grill, an outdoor cooking system that ignites all-natural hardwoods to grill, smoke, bake, roast, braise, and barbecue. In 2023, Traeger entered the griddle category, further establishing its leadership position in the outdoor cooking space. Traeger grills are versatile and easy to use, empowering cooks of all skill sets to create delicious meals with flavor that cannot be replicated. Grills are at the core of our platform and are complemented by Traeger wood pellets, rubs, sauces, accessories, and MEATER smart thermometers.

To learn more about partnering with our executive search firm, meet our executive search consultants.

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