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TimelyCare Appoints Chief Marketing Officer
Michelle Lanter Smith Named Chief Marketing Officer for TimelyCare
TimelyCare, higher education’s most trusted virtual health and well-being provider, welcomes veteran marketing leader Michelle Lanter Smith to its executive team as Chief Marketing Officer. She drives brand engagement and revenue growth through innovation, data-driven marketing strategies and talent cultivation.
“We are delighted to have Michelle on board as we navigate this transformative era for TimelyCare,” said Jacki Craft, Chief People Officer at TimelyCare. “Her visionary insights and outstanding leadership will be instrumental in advancing our mission to foster student success and improve the health and well-being of campus communities.”
“TimelyCare’s life-changing mission and award-winning company culture inspired me to join and contribute to its next chapter of growth,” said Michelle Lanter Smith, Chief Marketing Officer at TimelyCare. “I’m eager to leverage my experience and passion to expand and elevate TimelyCare’s transformative impact.”
Smith started her career at IBM, and her impressive marketing background includes leading brands toward stronger market positions and more meaningful connections with their audiences.
Her expertise combines visionary leadership with strong operational skills. She has successfully managed multidisciplinary marketing teams spanning North America, Latin America, and India. Through strategic guidance, she has turned marketing functions into significant revenue drivers.
Beyond marketing leadership, Smith has also served as president of the human resources technology company PrismHR. She earned an MBA from Northwestern University’s Kellogg School of Management and has a bachelor’s degree in business administration from Marquette University.
Smith also serves as a trustee at Elmhurst University, reinforcing her dedication to leadership and mentorship in both business and education.
View full press release here.
Executive Search Partnership: TimelyCare
Partners Danny Bolger and Jake Espenlaub are proud to have partnered with TimelyCare on this chief marketing officer appointment. Learn more about ON Partners by downloading our recent 2024 Private Equity Talent Trends Report, which unveils the five key themes reshaping executive talent strategies in private equity and our recent Variance Report, which explores four executive hiring trends of 2023.
TimelyCare is higher education’s most trusted virtual health and well-being provider, with a mission to foster student success and improve the health and well-being of campus communities. Founded in 2017, TimelyCare now serves millions of students, educators and staff at more than 400 campuses nationwide. Its comprehensive suite of services – including mental health counseling, on-demand emotional support, medical care, psychiatric care, health coaching, student success coaching, basic needs assistance, faculty and staff guidance, peer support and self-guided wellness tools – expands the breadth of school resources and empowers students, educators, and staff to be well and thrive in all aspects of their lives.
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