Tropical Smoothie Cafe Hires Chief Marketing Officer

Nov 10, 2021

Tropical Smoothie Cafe® Names New CMO


ATLANTA /PRNewswire/ — Tropical Smoothie Cafe, the fast-growing national franchise brand known for its better-for-you smoothies and food with a tropical twist, has named Deborah von Kutzleben its new CMO, effective Nov. 1.

Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arby’s. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands.

At Tropical Smoothie Cafe, she will manage marketing strategy, menu innovation, and brand perception and growth while bringing the brand’s Inspire Better® mission to life for guests, as well as franchisees and their team members.

“Deborah has a strong track record of creating and executing strategies to take brands to the next level, and we believe she can help us elevate Tropical Smoothie Cafe to become a household name,” said Charles Watson, CEO of Tropical Smoothie Café, LLC. “With her purpose-driven approach, she is the right leader to drive guest awareness and connection with the brand as we remain focused on our aggressive growth initiatives.”

Von Kutzleben joins the company as it continues to post great numbers and breaks its own records. The brand recently celebrated its 1,000th-cafe milestone and is currently on a nine-year streak of same-store sales increases. Year to date, it has also exceeded its record-setting number of franchise agreements signed in a single year, with months to go.

“Tropical Smoothie Cafe offers an incredible opportunity with a growing brand that is pioneering a new paradigm in healthier eating and community involvement,” said von Kutzleben. “I look forward to making a positive impact and inspiring better for our franchisees, their crew members, guests and the support center team.”

The company is on track to hit 130 total openings in 2021 and its long-term goal of reaching 1,500 units by the end of 2024.

View the full press release published by Tropical Smoothie Cafe here.

ON Partners consultants Lynda Robey and Tara Flickinger are proud to have partnered with Tropical Smoothie Cafe on this successful placement. View more marketing placements here.

About Tropical Smoothie Cafe

Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring a healthier lifestyle with more than 1,010 locations nationwide. Serving better-for-you smoothies, wraps, sandwiches and flatbreads, Tropical Smoothie Cafe also offers upgraded app technology and enhanced mobile ordering capabilities to further elevate the digital and dine-in cafe experience and emphasize the brand’s focus on convenience. The rapidly growing franchise has received numerous accolades, including rankings in Entrepreneur’s Franchise 500, Forbes’ Best Franchises and Franchise Times’ Fast & Serious list, as well as the Franchise Times’ Top 200+ ranking. Notably, the franchise was also recognized on Fast Casual’s Top 100 Movers and Shakers, Nation’s Restaurant News’ Top 200 and Top 10 Fastest-Growing Chains, and Restaurant Business’ America’s Favorite Chains.

Follow our work, updates, and recent success on Twitter and LinkedIn.

Find our related successful placements of leading executives here.

About ON Partners

In a high-tech world, our difference is human. ON Partners is a pure-play retained executive search firm building C-level and board leadership teams for high-growth private and public companies, private equity, and venture capital.

With a partner-led, high-touch model, clients gain direct access to seasoned partners who lead every search from day one to day done. Our boutique structure enables speed, agility, and precision. This hands-on approach fosters a deep understanding of client needs, delivers elite talent quickly, and ensures unmatched responsiveness.

ON Partners is the most referred executive search firm in the industry. And the numbers back it up— 85% of our clients return, 95% of new business comes from referrals, and clients and candidates rate their experience with us 4.9 out of 5.

Consistently ranked among the top 20 retained executive search firms in the U.S., ON Partners has been recognized by Forbes as one of America’s Best Executive Recruiting Firms and has appeared on the Inc. 500/5000 List nine times.

Our Approach Works.

Hunt Scanlon logo
BusinessInsider-white
Inc. 5000 logo
Best-Employers-1
Forbes logo
fast company logo
The Business Journal logo
Fortune-White