Safely Appoints Vice President of Sales

Apr 4, 2022

Safely Makes Strategic Senior Hire to Drive Sales and Customer Satisfaction

ATLANTA – Safely, a leader in short-term rental protection, has appointed Edye Malcolm as Vice President of Sales, as the company enters its next phase of growth. Edye will focus on developing Safely’s sales processes, managing the sales team, and hiring top talent to accelerate the company’s already rapid expansion.

Safely provides peace of mind to homeowners and property managers through a combination of guest screening and tailored insurance and has covered over $60 billion of homeowner liability since its launch in 2015.

“I’m excited to join Safely as the company has a culture of continuous improvement and there is a true sense of family among the team members. I enjoy the excellent communication among the team and the fact the organization truly wants the best for our customers,” Edye said.

In addition to providing day-to-day strategic and tactical leadership and coaching to drive revenue, Edye will partner with the customer happiness team to ensure successful customer onboarding and continued customer satisfaction.

Edye added: “The idea of being able to set a growth strategy that will help Safely continue to march forward as a leader in the short-term rental protection industry attracted me to this role. I am excited to leverage my 20-plus years of technology sales and leadership experience to accelerate our growth and success. It’s a fun place and a great time to join Safely.”

Andrew Bate, CEO of Safely, said: “I first met Edye in 2016 when we explored solutions to make guest screening easier and more accurate. Edye brings a wealth of experience, enthusiasm, and dedication to this vital role. Not only that, her deep understanding of our sector and her laser focus on delivering the best customer experience will help us achieve our ambitious growth goals. These are exciting times for Safely.”

Edye joins Safely from Oracle, where she was an Application Sales Manager selling Oracle’s Human Capital Management software solutions to fortune 500 Organizations. Prior to Oracle, Edye held numerous sales and leadership roles, including Regional Manager at HireRight, Vice President of Sales at CareerBuilder, and Vice President of Sales at Monster.

Edye attended Indiana University of Pennsylvania and studied Communications.

View the full press release published by Safely here.

ON Partners partner Tara Flickinger is proud to have partnered with Edye and Safely on this successful placement. View more sales placements from ON here.

About Safely


The leading short-term rental protection company in North America, providing commercial insurance and guest screening solutions for the vacation rental market. Since its launch in 2015 over $60 billion of homeowner liability has been covered.

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