Logitech Appoints Head of Global B2B Channel

Jun 7, 2021

Crystal Ferreira Appointed as Logitech’s New Head of Global B2B Channel 

Logitech International (SIX: LOGN) (Nasdaq: LOGI), a multi-brand company designing products that bring people together through music, gaming, video, and computing, has appointed Crystal Ferreira to Head of Global B2B Channel.

Before joining Logitech, Ferreira served as the Vice President of Global Channel Sales at Ribbon Communications (Nasdaq: RBBN),  where she was a member of the sales leadership team responsible for leading the go-to-market strategy within the global partner ecosystem. She moved into the Ribbon organization through the acquisition of Edgewater Networks and was a member of the extended leadership team responsible for ensuring successful integration of systems, processes, and teams for all aspects of sales, channel, sales operations, and order management into the Ribbon Communications organization. Prior to Ribbon Communications, Ferreira was the Director, Channel & Inside Sales at MRV Communications where she was responsible for the overall North America channel revenue goal and strategy. Ferreira has also held sales leadership roles at Actelis Networks, Turin Networks, Vpacket (acquired by Zhone Technologies), and Lucent Technologies (formerly Ascend Communications). Additionally, she is the co-founder and advisor of WebCorp, which develops SaaS for U.S. businesses, with an emphasis on businesses in the retail, hospitality, and service industries. At WebCorp, Ferreira provides guidance on sales strategy, UI, and feature road map for its Employment Applicant Tracking System and was also involved in the company’s legacy applications and web entities.

Ferreira earned her BS in Education from Clarion University of Pennsylvania.

ON Partners consultant Bryan Buck is proud to have partnered with Logitech and Crystal Ferreira on this successful placement.  ON has collaborated on several executive placements with Logitech over the past few years including the appointment of Pooja Vig to Head of Marketing (NA)Erin Chin to Chief Marketing Officer, Streamers & Creators, and Ehrika Gladden to Head of Global Video Collaboration, Sales and Marketing. To see more relevant marketing and sales executive placement success from ON Partners, read our best of 2020 review here.

About Logitech

Logitech designs products that have an everyday place in people’s lives, connecting them to the digital experiences they care about. More than 35 years ago, Logitech started connecting people through computers, and now it’s a multi-brand company designing products that bring people together through music, gaming, video, and computing. Brands of Logitech include LogitechLogitech GASTRO GamingStreamlabs, Ultimate EarsJaybird and Blue Microphones. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech at www.logitech.com, the company blog or @Logitech.

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