Health-E Commerce Hires CP & Technology Officer

Feb 3, 2022

Health-E Commerce Appoints Bhargav J. Shah as Chief Product and Technology Officer

Health-E Commerce, a consumer health and wellness online retailer consisting of five brands – FSA Stores, HSA Store, WellDeserved Health, Medicare OTC Store, and Caring Mill, recently appointed Bhargav J. Shah as Chief Product and Technology Officer.

Shah is a Product and Technology executive with experience working in the retail, supply chain, finance, and life sciences industries. Shah joins Health-E Commerce from One Technologies where he served as the Chief Technology Officer. Prior to that, Shah served as CIO/CTO for a variety of companies including Pier 1 Imports, IntegraCore, and

Shah earned his MBA Finance and Technology from Bentley University and Bachelor’s in Engineering, Chemical from University of Mumbai.

ON Partners consultant Lenny Vairo is proud to have partnered with Health-E Commerce and Bhargav Shah on this successful placement. View more technology placements from ON here.

About Health-E Commerce


Health-E Commerce is the parent brand of,, and, a family of brands serving the 60+ million consumers with tax-free health and wellness accounts. Since 2010, Health-E Commerce’s brand portfolio has led the direct-to-consumer e-commerce market for tax-free health and wellness benefits and helped partners and everyday Americans benefit better through its 100% eligible product selection and easy-to-understand educational resources. Health-E Commerce plays an essential role in consumer advocacy in the tax-free health space through both advocating for eligibility of important new categories within the IRS-approved list of eligible medical expenses and leading a committee of industry experts to promote the important national conversation around product safety and authenticity.

About FSA Stores is flex spending with zero guesswork. It’s both the largest e-commerce destination for guaranteed FSA-eligible products and an educational resource that you can actually understand. It’s the company’s mission to help millions of FSA holders manage and use their accounts and save on more than 4,500 health items using tax-free funds.

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