Columbia Hires General Manager of Global Apparel

Jan 19, 2022

Columbia Sportswear Names Michelle Ave General Manager, Global Apparel

Columbia Sportswear, a leading innovator in active outdoor apparel, footwear, accessories, and equipment, recently appointed Michelle Ave as GM, Global Apparel.

Ave is an seasoned product leader with over 20 years of experience spent working in the outerwear and sportswear sectors for companies including The North Face, Brooks Running Company, Under Armour, Adidas Group, and Reebok International. Prior to joining Columbia Sportswear, Ave worked as an athletic and outdoor apparel business strategist, consulting with prAna Living and HOKA. At The North Face she served in multiple product leadership roles, most recently Senior Product Director of Global Sportswear, where she led product creation and strategy initiatives across the Men’s, Women’s, and Youth departments.

Ave earned her MBA from The University of Montana and BS from Villanova University.

ON Partners consultants Matt Mooney and Omeed Veiseh are proud to have partnered with Michelle Ave and Columbia Sportswear on this successful placement. View more consumer placements from ON here.

About Columbia Sportswear


Columbia Sportswear Company connects active people with their passions through its portfolio of well-known brands, making it a global leader in outdoor, active and everyday lifestyle apparel, footwear, accessories, and equipment products. Founded in 1938 in Portland, Oregon, the Company’s brands are sold in approximately 90 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain Hard Wear®, SOREL® and prAna® brands. To learn more, please visit the Company’s websites at, and

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