Soundstripe Appoints New Chief Executive Officer

Jan 16, 2025

Jeff Perkins Joins Soundstripe as Chief Executive Officer

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Soundstripe, the music licensing technology company, has appointed Jeff Perkins as the company’s new CEO.

Current Co-CEO and co-founder Travis Terrell will transition into the role of President. He will focus on further strengthening Soundstripe’s music business and leading its business development team to secure rightsholder and other strategic partnerships. Co-founder and Co-CEO Micah Sannan will shift to an advisory role, supporting Perkins, while co-founder Trevor Hinesley will remain CTO.

Perkins joins the company with a background in marketing and experience in the New York ad industry at notable agencies like Saatchi & Saatchi and Havas. He has led several companies to profitable growth, most recently as CEO of ParkMobile, where he helped increase revenue by more than 230% during his tenure.

Soundstripe now serves over 1,000 enterprise companies and more than one million individual content creators. Designed specifically for use in sync, its curated catalog now features over 15,000 songs selected to meet the unique needs of filmmakers, marketers and creators across a wide range of projects. The company recently launched its AI-powered Song Editing tool, which empowers creators to customize tracks for their projects. Additionally, Soundstripe reached a milestone of $13.2 million in all-time payouts to artists.

Perkins joins as Soundstripe prepares to launch an innovative new click-to-license music solution later this year.

“As co-founders, we are thrilled to welcome Jeff to our team,” says Terrell, co-founder of Soundstripe. “He has proven himself a highly effective leader with experience scaling businesses that cater to both large enterprises and individual users. We know Jeff is the right person at the right time to lead Soundstripe into our next stage of growth.”

“I am very excited to join the Soundstripe team,” shares Perkins. “Our founders, Travis, Micah and Trevor, have built an incredible company that combines the highest quality music with an innovative AI-powered platform that solves a major problem in the industry. I look forward to working with this talented team as we continue to expand our business and provide creators with the best music and technology solutions available on the market.”

View the full announcement here.

 


Executive Search Partnership: Soundstripe

 

Partner Matt Mooney is proud to have partnered with Soundstripe on this Chief Executive Officer appointment. Learn more about ON Partners by downloading our recent 2024 Private Equity Talent Trends Report, which unveils the five key themes reshaping executive talent strategies in private equity and our recent Variance Report, which explores four executive hiring trends of 2023.

Soundstripe has emerged as a premier music licensing platform within the creator economy and beyond. Soundstripe simplifies the complexities of music licensing, ensuring legal, accessible music for creatives worldwide. Traditional licensing is exclusive, inefficient, and expensive, hindering content creation in a rapidly evolving digital age. Soundstripe has solidified itself as a go-to resource for creatives worldwide, offering a diverse catalog of over 10,000 owned songs, complemented by 50,000 versions and cuts, 70,000 sound effects, and 100,000 video clips. Since its inception in 2016 by three professional musicians in Nashville, the company has built a customer base of over one million users globally and has facilitated more than 18 million licensed downloads. What began as one of the pioneering subscription licensing services for freelancers has since expanded to cater to some of the industry’s leading brands including Microsoft, Pepsico, and Nike. Today, Soundstripe operates across various business lines, including self-serve small business, enterprise solutions, and publishing.

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