Phononic Appoints Chief Marketing Officer To Lead Growth Strategy – ON Partners

May 15, 2023

Gulbin Hoeberechts Named Next Chief Marketing Officer at Phononic

Phononic, a global leader in solid state cooling technology, announced the appointment of Gulbin Hoeberechts as Chief Marketing Officer. As CMO, Gulbin will leverage her deep experience with global brands to amplify Phononic’s mission to sustainably transform global cooling and heating through solid state innovation, spearheading marketing strategy and execution. Gulbin will be responsible for driving disruptive growth across the company’s portfolio: LiDAR/Automotive; Cold Chain/Last Mile; and its newly emerging licensing efforts in HVAC and consumer products. Her passion for sustainability and building brand equity will position Phononic to drive the inevitability of solid state cooling solutions across diverse global markets.

Gulbin has held executive and senior marketing leadership roles locally and globally, leading marketing, innovation and brand management functions in fast-moving consumer goods (FMCG)/Cold Chain and consumer technology industries. As the former senior vice president of marketing at AAA Smart Home Security, she was responsible for creating the marketing and sales teams from the ground up to achieve double digit new sales and revenue growth for four years in a row through effective marketing and sales implementations.

“I’m excited to introduce Gulbin Hoeberechts as Phononic’s new Chief Marketing Officer,” said Tony Atti, co-founder and CEO of Phononic. “Gulbin’s background in global brand building across the food and beverage industry, cold-chain and beyond demonstrates her vast industry and marketing knowledge. As Phononic continues to expand delivery of disruptive solid state cooling solutions for a $50B+ total addressable market, Gulbin is the perfect person to join our leadership team. We’re confident that she’ll continue to drive our sustainability efforts forward with a customer-first approach.”

Prior to AAA Smart Home Security where she became seasoned in marketing technology solutions, Gulbin led brands like Häagen-Dazs and Carte D’Or Ice Cream while working for global organizations such as Nestlé and Unilever. She also has experience in bringing innovative solutions to market as a founder of a successful natural food business. Throughout her career, Gulbin has received multiple awards and achievements such as the Bay Area Best Marketer Award, Nestlé CEO Outstanding Marketer and Nestlé Global Innovation Awards, as well as NEXTY and Target Atlas Competition.

“I’m thrilled to join Phononic’s leadership team and play a part in changing the future of cooling,” said Gulbin. “I’m especially excited to bring to life Phononic’s innovative and superior cooling solutions across categories that are ripe for disruption, creating a significant sustainability and safety impact for all of us, for a better future.”

This appointment follows recent announcements from Phononic, including the launch of the Active Cooling Solution (ACS™) Platform, a key piece of the company’s cold chain/last mile go-to-market strategy.

View the full press released published recently by Phononic.

Executive Search Partnership: Phononic


ON Partners partners Tim Conti and Alex Pelak are proud to have partnered with Phononic on this chief marketing officer executive search. Review more of our executive search placements in our Executive Talent Report. Additionally, ON Partners and Phononic have collaborated on recent chief product officer, chief operating officer, vice president/general manager, food & beverage, and vice president of sales optoelectronics searches.

As the global leader in solid state cooling technology, Phononic is driving the world to a more sustainable way to cool. Its transformational technology reduces greenhouse gas (GhG) emissions and supports climate goals, while meeting the demanding performance needs of the market. The company’s thermoelectric devices and integrated products are mission critical to how people work and communicate; how automobiles ‘see’; to the protection and effective delivery of life-saving vaccines and drugs; to cooling solutions supporting grocery cold chain fulfillment needs; and to innovative methods that cool living and workspaces.

To learn more about partnering with our executive search firm, meet our executive search consultants.

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