GoSite Announces Leadership Transition Plan

Feb 9, 2023

GoSite Names Alex Cuevas as Chief Executive Officer

GoSite, a prominent provider of technology solutions for small businesses, announced that Alex Goode, long-time Founder and CEO, is transitioning to the role of Executive Chairman of the Board, while industry veteran, Alex Cuevas, will join the company as the new Chief Executive Officer.

“This is an exciting moment for GoSite, as I am thrilled to announce Alex Cuevas as our new CEO,” said Alex Goode, Founder and Chairman of GoSite. “This transition represents a strategic move for our company, as we aim to capitalize on our achievements and strive for even greater growth. Alex brings a wealth of experience to GoSite, which includes an exceptional background in helping small businesses grow and succeed with technology. His experience will be invaluable as we set our sights on ambitious goals for this year and beyond.”

The company was founded by Alex Goode 10 years ago from his San Diego apartment. Since then, the platform has helped thousands of small businesses build an online presence, find customers and accept online payments.

As GoSite’s incoming CEO, Alex Cuevas brings a wealth of expertise and experience to the table, particularly in the field of small business technology. He has a proven track record of success in growing companies and leading teams while in executive leadership roles at companies including Yodle, Kaseya, and Legwork. Through these experiences, Alex has gained a deep understanding of the small business segments that GoSite serves. Additionally, his background as the owner of a small business chain of organic plant-based cafes in Miami gives him a unique perspective and understanding of the small business landscape.

“I am thrilled to join GoSite in its mission to empower small businesses. The company’s solid foundation, exceptional team, and cutting-edge small business products are truly impressive,” said Alex Cuevas.  “I look forward to collaborating with the team to drive continued success and bring even more value to our current and future customers, while supporting the growth of the small business community.”

The transition will take place beginning this month, during which time Goode will work closely with Cuevas to ensure a smooth transition. Goode, who has been leading the company since its inception in 2013, will continue to be involved with the company in his new role as Chairman.

“The achievements of GoSite over the years are a true testament to the hard work and dedication of the entire team, and I am immensely proud of the impact we have had on thousands of small businesses across the nation,” said Goode. “As I transition to the role of Chairman, I am excited to continue to support the company’s growth and success in a new capacity, and have complete faith in Alex Cuevas’s ability to lead GoSite well into the future.”

“I am honored to have been appointed as the CEO of GoSite,” said Cuevas. “I am fully dedicated to driving exceptional value for our customers by leveraging cutting-edge product innovation and operational excellence. My objective is to lead GoSite in empowering small business owners to achieve greater success, making their lives easier by providing them with the tools and resources they need to attract more customers and increase their daily productivity.”

View the full article published recently by GoSite.

Executive Search Partnership: GoSite


ON Partners partners Tindall Hein and Jake Espenlaub are proud to have partnered with GoSite on their hire of Chief Executive Officer, Alex Cuevas. Review more of our executive search placements in our Executive Talent Report.

The all-in-one digital platform that’s helping small businesses grow. GoSite makes it easy for small businesses to move from offline to online, and begin collaborating with their customers digitally. Learn more about GoSite (link to the homepage of GoSite).

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