Fourth Quarter Digital Index 2015

Feb 26, 2016

NEW YORK ADDS 3.4% FOR Q4 AND 17.3% FOR THE YEAR
BOSTON ADDS 3.6% FOR Q4 AND 13.9% FOR THE YEAR

John Barrett of ON Partners (www.onpartners.com), a leading retained executive search firm, has compiled the results of the quarterly Digital Jobs Index. Hiring remains steady in both Boston and New York City. For the year, Boston came roaring back with its strongest hiring since 2012. New York, on the other hand, experienced a softening hiring environment in the latter half of 2015 and had its weakest year since our survey began in 2012. Overall, the hiring pace in New York still easily surpasses Boston’s.

The strength of Boston’s success lies in the continued binge hiring of a few dominant employers: Wayfair, Amazon, HubSpot, Google and DraftKings. Wayfair, HubSpot and DraftKings are homegrown success stories. The make-up of New York’s hiring eco-system is quite different: much more of the digital hiring in the city comes from companies that aren’t even headquartered there such as Google, Amazon, Facebook, LinkedIn, Indeed.com and Yelp. New York’s hiring is much less concentrated in a few companies which arguably means it’s still a far healthier environment that offers many more employment options for digital talent.

Full results of the survey are published below.

QUARTERLY EMPLOYMENT CHANGE IN DIGITAL JOBS (%)

ANNUAL EMPLOYMENT CHANGE IN DIGITAL JOBS (%)

Annual-Change-2016

FOURTH QUARTER 2015 RESULTS FROM ON PARTNERS’ DIGITAL JOBS INDEX:

NEW YORK DATA:

393 Internet and digital companies with 10+ employees in New York City

  • Approximately 1,720 jobs added for a 3.4% gain

Top 10 companies showing largest headcount gains in New York include:

  1. Google
  2. Amazon
  3. Oscar Insurance
  4. Blue Apron
  5. Indeed.com
  6. Urban Compass
  7. AOL
  8. E*Trade
  9. Priceline.com
  10. Jet.com

Up-and-coming private companies showing large headcount gains:

  • Warby Parker
  • Yext
  • Vox Media
  • Artsy
  • MediaMath
  • Fanduel
  • BuzzFeed
  • Refinery29
  • Schoology
  • JackThreads
  • Magnetic
  • Betterment
  • Trustpilot
  • Operative
  • Grovo
  • Work Market
  • NewsCred
  • Extreme Reach
  • Bustle
  • Casper
  • Rent the Runway
  • Integral Ad Science
  • Movable Ink
  • Appboy
  • Mic
  • Paperless Post
  • DoubleVerify
  • Kargo
  • LearnVest
  • Moda Operandi
  • Managed by Q

BOSTON DATA:

196 Internet and digital companies with 10+ employees in Boston

  • Approximately 755 jobs added for a 3.6% gain

Top 10 companies showing largest headcount gains in Boston include:

  1. Wayfair
  2. Amazon
  3. HubSpot
  4. TripAdvisor
  5. CarGurus
  6. Google
  7. DraftKings
  8. Virgin Pulse
  9. EverTrue
  10. Salsify

Up-and-coming private companies showing large headcount gains:

  • ezCater
  • PillPack
  • Placester
  • Jana
  • WordStream
  • SessionM
  • BlueSnap
  • Brand Networks
  • CoachUp
  • HourlyNerd
  • Lola
  • Localytics
  • Visual IQ
  • Whoop
  • SnapApp
  • Wistia
  • True Fit Corporation
  • Yesware
  • Zagster
  • Scvngr
  • SiteSpect
  • The Grommet
  • Smart Destinations
  • Turo

ON Partners surveyed only pure-play Internet and digital companies. Based on its research, the company believes that the businesses surveyed represent more than 90 percent of the Internet and digital employees in New York and Boston. Major digital sub-sectors covered include consumer Internet, small business Internet, advertising technology, consumer payments and marketing automation. Excluded from the survey were digital-focused employees of “traditional” companies and digital ad agencies. ON Partners continually adds or subtracts companies for inclusion in the Index based on the criteria of employing 10 or more employees in either the New York or Boston metropolitan areas. ON Partners’ Digital Jobs Index is current as of January 1, 2016.

John Barrett:
LinkedIn: http://www.linkedin.com/in/johnbarrett3
Twitter (@jbarrett): https://twitter.com/#!/jbarrett

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