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Vicky-Wilkens-1

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vicky@onpartners.com | 678.837.3290

Vicky Wilkens

Chief Marketing Officer

Vicky joined ON Partners as Chief Marketing Officer in 2019 to grow and expand the business and brand.

Vicky has over 15 years of brand, digital & marketing experience for leading Fortune 500 brands to high growth organization across technology, sports, media & entertainment sectors.

Prior to joining ON Partners, Vicky consulted on brand and go-to-market strategy for Under Armour Global Women’s Train Category. At IBM and The Weather Channel, Vicky was VP of Global Consumer and Brand Marketing, leading brand strategy and growing user acquisition and awareness of digital and emerging technology products into new global markets, resulting in the world’s most downloaded weather app.

As Running Brand Manager at Mizuno, Vicky increased sales YoY through the launch of a national advocacy, digital brand campaign resulting in five North American Effie Awards including “Most Effective Advertiser”.

Vicky led the brand building and consumer marketing strategy at Active, a high-growth, sports tech company that went from a startup to IPO to $1 billion private equity sale.

Early in her career, Vicky learned marketing strategy in roles at Turner Sports and Time, Inc.

Vicky earned a B.A. in English and Communications Studies from the University of Michigan in Ann Arbor where she was a NCAA Scholarship Athlete, Big Ten Athletic Academic Recipient, and Four Year Women’s Soccer Starter.

vicky’s news.

FROM CDO TO CEO: 2021 DIGITAL TRENDS BY MARC GASPERINO

FROM CDO TO CEO: 2021 DIGITAL TRENDS BY MARC GASPERINO

Marc Gasperino, digital practice leader at ON Partners, shares future insights on the evolution of  the Chief Digital Officer Written and published by Marc Gasperino, partner at ON Partners Where do Chief Digital Officers go from here? The answer used to be…to another...

SUCCESSFUL PLACEMENT: DISTROKID – CHIEF FINANCIAL OFFICER

SUCCESSFUL PLACEMENT: DISTROKID – CHIEF FINANCIAL OFFICER

Former Financial Executive from Dude Solutions and Citi Joins Distrokid as Chief Financial Officer Connect With ON DistroKid, a leading SaaS-based music distribution service and backed by Silversmith Capital Partners, has appointed Robin Wheeler Akkerman as Chief...

SUCCESSFUL PLACEMENT: POLICYGENIUS – CHIEF FINANCIAL OFFICER

SUCCESSFUL PLACEMENT: POLICYGENIUS – CHIEF FINANCIAL OFFICER

Policygenius Welcomes Bill Shepherd as Chief Financial Officer Connect With ON Financial services leader Policygenius announced the hiring of Bill Shepherd as the company's Chief Financial Officer. Shepherd will oversee all the company's finance-related functions...

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