Advance Auto Parts Announces New Senior Vice President, eCommerce

Dec 5, 2022

Erica Fortune Appointed as Senior Vice President, eCommerce


Advance Auto Parts, a leading automotive aftermarket parts provider in North America, that serves both professional installer and do-it-yourself customers, recently named Erica Fortune as Senior Vice President, eCommerce.

Fortune is a seasoned retail executive, joining Advance Auto Parts from Big Lots Stores where she served as the SVP, eCommerce. There she was responsible for the development and expansion of Big Lots’ eCommerce operations including the introduction of buy online, pick up in store and other key omni-channel growth opportunities like pick up and and same day delivery. Prior to Big Lots, Fortune was the Director of Merchandising/Merchandising Manager – eCommerce Women’s Division at Express where she developed and presented the strategy and execution of the women’s online merchandising operations. She has additional experience working for The Limited, Bath & Body Works, and Abercrombie & Fitch Co.

Fortune earned her Bachelor of Science, Fashion Merchandising from Kent State University.


Executive Search Partnership: Advance Auto Parts

 

Partners Bryan Buck and Josh Nathanson are proud to have partnered with Advance Auto Parts and Erica Fortune on this placement. Review more of our recent consumer work and additional executive search placements in our Executive Talent Report.

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of July 16, 2022 Advance operated 4,724 stores and 312 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,329 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com.

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