Ariel Alternatives Appoints New Head of Go-To-Market and Value Creation

Ariel Alternatives, a private asset management firm affiliated with Ariel Investments, LLC, named Vernon Irvin as Head of Go-To-Market and Value Creation.

Vernon partners with the portfolio company management teams of Ariel Alternatives to drive value-creation initiatives related to the go-to-market function, including new business growth and existing customer expansion. He works across the broader portfolio and partners with the deal teams to assist with investment due diligence.

Before Ariel, Vernon was chief revenue officer and executive vice president at G-P/Globalization Partners and Co-CEO and chief revenue officer and executive vice president of Everbridge, Inc. He also held leadership roles at Lumen Technologies (formerly Century Link), Virtual World Computing, Sirius/XM Satellite Radio Holdings, Inc., Verisign, Inc. and British Telecommunications.

Vernon is a member on various boards and advisory committees, including Executive Leadership Council, Colorado Technology Association, and the Mile High United Way—each aligned with his interests in supporting value added tech startups, economic empowerment, literacy and education and mentoring next-generation leaders and entrepreneurs.

Vernon received a BS in information systems from the University of Cincinnati and is a graduate of the executive development program of the University of North Carolina’s Kenan-Flager School of Business.

View his full profile here.

Partner Matt Mooney is proud to have partnered with Ariel Alternatives on this Head of Go-To-Market and Value Creation appointment. Learn more about ON Partners by downloading our recent 2024 Private Equity Talent Trends Report, which unveils the five key themes reshaping executive talent strategies in private equity and our recent Variance Report, which explores four executive hiring trends of 2023.

Ariel Alternatives, LLC is a private asset management firm affiliated with Ariel Investments, LLC. It is an enterprise newly conceived for the times, built on a 40-year-old foundation. The firm’s inaugural fund, Project Black, aims to scale sustainable minority-owned businesses to serve as leading vendors to Fortune 500 companies—supporting supply chain diversity. The Fund invests in businesses that are not currently minority-owned, as well as existing minority-owned businesses, forging a new class of Black and brown entrepreneurs. Through its portfolio companies, Project Black plans to close the racial wealth gap by aiming to generate jobs and economic growth within underrepresented communities. These impact initiatives include, but are not limited to: increasing the accessibility of products to underserved customers; the hiring of diverse people from the entry level to the boardroom; the purchasing of contracts with minority-owned vendors and suppliers; and philanthropic partnerships with organizations supporting civil rights. For more information, please visit www.arielalternatives.com.

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