THE CHALLENGE Tailwind Capital, a middle market private equity firm investing in industrial and...
SUCCESSFUL PLACEMENT: BLEND – HEAD OF DEMAND GENERATION
Channa Bannis named Head of Demand Generation at Blend
Blend Labs, Inc. (NYSE:BLND), a leader in cloud banking software, has appointed Channa Bannis as Head of Demand Generation. Channa is a passionate and creative leader with over a decade of delivering results – from concept to ROI analysis.
She joins the organization from Sitecore, where she collaborated across teams to plan, build and execute measurable, scalable and revenue generating solutions, brand and thought leadership campaigns for North America, EMEA and APAC markets as the Senior Director of Global Campaigns. Prior to Sitecore, Channa led her own demand generation consulting firm and before that, generated net-new sales, partnership retention and user engagement as the Senior Director, Demand Marketing at ThinkHR.
She held previous demand generation roles at Clarizen, Joyent and Aravo Solutions and was a board member of At The Crossroads, a non-profit organization with outreach to homeless youth and young adults at their point of need. Channa earned her Bachelor of Science in Business Administration and Marketing at Bryant University.
Channa joins a dynamic fintech organization with emerging new software solutions.
“Blend’s first quarter reflects our growing mortgage banking market share in a challenging originations environment as well as strong growth in Consumer Banking & Marketplace revenue,” said Nima Ghamsari, Head of Blend. “We are excited to see more customers adopting our newer software solutions such as Blend Close and Blend Income Verification. This is an important indicator of Blend’s future growth as U.S. financial institutions increase the pace of digital transformation in their banking operations.
Blend is the infrastructure powering the future of banking. Financial providers — from large banks, fintechs, and credit unions to community and independent mortgage banks — use Blend’s platform to transform banking experiences for their customers. Blend powers billions of dollars in financial transactions every day. To learn more, visit www.blend.com.
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