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Pagaya Hires Chief Marketing Officer
Peter Scherr Named Chief Marketing Officer at Pagaya
Pagaya, a financial technology company that enables financial institutions to expand access to more customers through its partnerships and artificial intelligence network, recently appointed Peter Scherr as Chief Marketing Officer.
Scherr joins Pagaya from Vroom, a leading e-commerce platform for buying and selling used vehicles, where he served as the Chief Marketing Officer. Prior to that, he was the Chief Marketing Officer at Better, a digital-first homeownership company. As the Vice President of Digital Acquisition at American Express, he was responsible for developing the online customer experience strategy for the U.S. Customer Card and leading the interactive customer experience strategy for customer acquisition.
Earlier this year, Pagaya announced they received a $350 million fully committed common equity PIPE. The PIPE will further support Pagaya’s business plan upon the close of its pending business combination with EJF Acquisition Corp.
Scherr earned his MBA, Finance from the Wharton School of the University of Pennsylvania and his bachelor’s degree from Lehigh University.
Pagaya is a financial technology company* working to reshape the lending marketplace, for investors, by using machine learning, big data analytics, and sophisticated AI-driven risk analysis. With its current focus on consumer credit and real assets, Pagaya’s proprietary suite of solutions and pipelines to banks, fintech lenders, and others was created to actively find greater value for institutional investors. Pagaya’s models create additional value to that pipeline as well, by increasing liquidity and, in turn, increasing opportunities for access to credit.
For more information, please visit www.pagaya.com.
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