SmartCommerce Names Carl Rysdon Executive Vice President of Sales
SmartCommerce, a leading provider of data-centric, AI-assisted SaaS solutions for the Consumer Packaged Goods (CPG) industry, has announced the appointment of client-centric sales leader, Carl Rysdon, as its Executive Vice President of Sales.
Carl joins SmartCommerce following a successful career in data-driven industries, including 11 years at Checkpoint Systems, most recently as the VP of RFID/IoT Solutions, where he worked with some of the industry’s leading global retailers and brands. Prior to that, he excelled at LexisNexis as the VP of Sales. SmartCommerce and its clients will benefit from Carl’s deep expertise in leveraging software, SaaS, and digital transformation to inspire teams to optimize performance and drive business objectives.
“We are thrilled that Carl is joining the SmartCommerce community,” said Jennifer Silverberg, CEO of SmartCommerce. “Carl embodies our core values like commitment to customers, teamwork, and constant improvement, and makes a perfect addition to a team that is creating more connected experiences among our client community, consumers, and retailer and platform partners.”
Over the last year, SmartCommerce’s growth has been considerable, broadening connections with many of the 50 world’s largest CPG companies and their retailer partners. Recently, SmartCommerce announced it has closed a $13 million growth financing led by Argentum Capital Partners IV, L.P., with First Analysis Corporation also participating. The Company’s Click2Cart® platform is used by top CPG brands and their agencies, to enable consumers to save/cart products from any digital impulse point such as ads, videos, social media, influencers’ platforms, emails, websites, magazines, and product packaging, into carts of a network of over 500 retail partners globally, including Amazon, Walmart, Target, and Instacart.
See the full announcement from SmartCommerce here.
SmartCommerce is an AI-based data platform that centralizes and optimizes massive amounts of real-time CPG product data to create and support solutions that drive frictionless acceleration of eCommerce for CPG manufacturers and their retailer partners. The company brings deep data and eCommerce experience – the executive team includes several former Channel Intelligence (acquired by Google in 2013) leaders. To learn more about the SmartCommerce Click2Cart technology, please visit: https://www.smartcommerce.co/
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