ON Partners, over the last few years, has collaborated with Niche and its CEO to grow its executive leadership team.
Viking Appoints Senior Vice President, Technology
Viking Appoints Daniel Reed as Senior Vice President, Technology
Reed is responsible for delivering and architecting the global technology strategy overseeing all information technology including infrastructure, marketing technology, call center technology, custom-facing digital experiences, and customer insights. Viking was founded in 1997 with the purchase of four ships in Russia and has expanded throughout Europe and into the American market with future plans of launching new expedition voyages to Antartica, the Arctic, North America’s Great Lakes, and the Mississippi River.
Reed is a global executive technology leader that has successfully created high-performing teams focused on driving efficient acquisition of customers through engaging customer experiences anchored on technology. Reed has previous experience with companies including Expedia Group and Microsoft. Most recently, Reed served as Vice President of Technology for Expedia Group, where he led the marketing technology organization to focus on outbound channels in order to drive direct strategy. Prior to that, Reed served as Vice President, Expedia Global Merchandising where he created a global marketing strategy with an emphasis on high growth in Europe and Asia.
Reed earned a Bachelor of Science in Management Information Systems from California State University-Long Beach.
Viking was founded in 1997 and provides destination-focused journeys on rivers, oceans and lakes around the world. Designed for experienced travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen often says Viking offers guests The Thinking Person’s Cruise® in contrast to mainstream cruises. In its first five years of operation, Viking has been rated the #1 ocean cruise line in Travel + Leisure’s 2016, 2017, 2018, 2019 and 2020 “World’s Best” Awards. In addition to the Travel + Leisure honors, Viking has also been honored multiple times on Condé Nast Traveler’s “Gold List” as well as recognized by Cruise Critic as “Best Overall” Small-Mid size ship in the 2018 Cruisers’ Choice Awards, “Best River Cruise Line” and “Best River Itineraries,” with the entire Viking Longships® fleet being named “Best New River Ships” in the website’s Editors’ Picks Awards. For additional information, contact Viking at 1-800-2-VIKING (1-800-284-5464) or visit www.viking.com. For Viking’s award-winning enrichment channel, visit www.viking.tv.
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